摘要
在当前"大众创业,万众创新"的热潮背景下,深化市场营销专业的实践教学改革刻不容缓。本文以高职院校营销专业为研究对象,构建基于职业能力培养的市场营销专业实践教学体系,实现提高学生职业能力和创新能力的教学目标。
Under the background of current zeal ＂mass entrepreneurship and innovation＂, it is urgent to deepen the reform of the practical teaching of marketing major. Taking the marketing major in higher vocational colleges as the research object and talents training as the goal, the present paper attempts to construct a practical training system for marketing major based on vocational ability training, so as to achieve the teaching objective of improving students＇ vocational ability and innovation ability.
出处
《科教文汇》
2018年第29期69-70,73,共3页
Journal of Science and Education
基金
安徽工业经济职业技术学院院级项目"基于职业能力培养的营销策划专业实践教学体系建设研究"(2015YJJY03)
关键词
市场营销专业
实践教学体系
构建
marketing major
practical teaching system
construction
