摘要
近年来,各地公安机关都在对建设自己的公安品牌进行探索。公安品牌的建立,有利于公安机关收获更多的群众信任感和美誉度,也可以帮助增强组织内部的凝聚力和积极性,还能提升当地形象,因此,合理地进行公安品牌建设十分必要。对公安品牌进行战略定位,应该从品牌定位的原则、策略等方面进行系统规划。品牌建设区别于传统的公安宣传工作,后者更多的是将定型的宣传内容向广大群众进行宣传,是一种信息单向传播;而前者是一种双向互动沟通的结果。在品牌建设的过程中,应更重视与品牌的目标群众进行多方位地沟通和互动。
In recent years, public security organs around the country are exploring the construction of their own public security brand. The establishment of the public security brand is conducive to the public security organs to gain more trust and reputation from the masses. It can also help strengthen the cohesion and enthusiasm within the organization, and can also enhance the local image. Therefore, it is necessary to reasonably carry out public security brand construction. The strategic positioning of the public security brand should be systematically planned from the principles and strategies of brand positioning. Brand construction is different from the traditional public security propaganda work. The latter is more to publicize the stereotyped propaganda content to the general public. It is a one-way dissemination of information. The former is the result of two-way interactive communication. In the process of brand building, more attention should be paid to communication and interaction with the target people of the brand.
出处
《江苏警官学院学报》
2018年第4期98-102,共5页
Journal of Jiangsu Police Institute
关键词
公安品牌
品牌战略
品牌建设
police brand
brand strategies
brand building
