摘要
目的探究当前旅游文化纪念品包装设计方向及实践。方法通过对现今中国旅游业、旅游文化纪念品市场的发展现状的分析,指出旅游文化纪念品包装设计中存在的品质参差不齐、形式过于单一、缺乏文化内涵和宣传价值等诸多问题,并基于这些问题开始了一系列的突破性尝试,先结合传承文化、彰显个性、提倡环保、与时俱进等方面探究旅游文化纪念品包装设计的发展方向,再由不同地域的旅游纪念品市场上的具有代表性的产品包装对相关设计思路进行论证,探索更多旅游文化纪念品价值提升的可能性。结论对旅游文化纪念品进行典型性、特异性、时代性包装设计,同时强调地域性、文化性,能够给旅游者留下深刻的印象,大大提高一个地区,甚至一个国家的旅游知名度和竞争力。
It aims to explore the current design direction and practice of tourism and cultural souvenir packaging. Based on the current development of Chinese tourism industry, analysis of the present situation of tourism culture souvenir market, it points out that the existing in the design of tourist souvenir packaging culture quality is uneven, the form is too single, lack of cultural connotation and propaganda value, and many other issues, and based on these problems began a series of trying to breakthrough, to combine cultural inheritance, reveal personality, advocating environmental protection, advancing with The Times to explore the development direction of tourist souvenir packaging design culture, again from different areas of tourism souvenir market of the typical design product packaging for the argument. It explores the possibility of increasing the value of tourist cultural souvenirs. The typical, specific and contemporary packaging design of tourist and cultural souvenirs can leave a deep impression on tourists and greatly improve the popularity and competitiveness of a region or even a country.
作者
刘杰
许雅柯
LIU Jie;XU Ya-ke(Qingdao University,Qingdao 266071,China)
出处
《包装工程》
CAS
北大核心
2018年第18期266-269,共4页
Packaging Engineering
基金
青岛大学创新试验区教研项目(057-RCX01304)
关键词
旅游文化纪念品
包装
竞争
tourism and cultural souvenirs
packaging
competition
