摘要
目的近些年来文化创意产业兴起,文化创意产品流行,高校作为文化传播最集中的地方,对文创产品的需求正在扩大,其显性价值、隐性价值不断彰显,探究高校传统文化创意产品设计路径及发展方向成为高校关注的问题。方法结合文化创意产品的发展前景及其在高校中的重要意义,探讨具体的设计策略,从高校品牌打造——标志设计入手分析,到整体的导视形象推广,并以高校文化创意产品设计实例为基础,分析高校形象营造与文化创意产品开发的关系及发展路径。结论高校文化创意产品有着独特的代表意义和传播价值,以完善的校园形象为基础,优秀的校园文化创意产品设计为依托,能够成为高校有效的宣传形式,更好地突出高校的文化宗旨与内涵,扩大高校的社会影响力。
In recent years, with the rise of cultural and creative industries and the popularity of cultural and creative products, colleges and universities, as the place where cultural transmission is most concentrated, are expanding the demand for cultural and creative products. Their explicit value and hidden value are constantly highlighted. Exploring the traditional culture creative product design path and direction of development become a concern in colleges and universities. Combined with the development of culture creative products outlook and its significance in colleges and universities, it discusses the specific design strategy, branding, logo design from colleges and universities of analysis, to guide overall visual image promotion, and on the basis of university cultural creative product design examples, analyzes the university image construction and the relationship between cultural creative product development and development path. The cultural and creative products of colleges and universities have unique representative significance and communication value. Based on the perfect campus image and the excellent campus cultural and creative products design, the cultural and creative products of colleges and universities can become an effective form of publicity for colleges and universities, better highlight the cultural purposes and connotation of colleges and universities, and expand the social influence of colleges and universities.
作者
黄钺
刘杰
HUANG Yue;LIU Jie(Macao University of Science and Technology,Macao 999078,China;Qingclao University,Qingdao 266071,China)
出处
《包装工程》
CAS
北大核心
2018年第18期245-248,共4页
Packaging Engineering
基金
青岛大学创新试验区教研项目(057-RCX01304)
关键词
文化创意产品
高校
路径
cultural creative products
colleges and universities
path
