摘要
为提高铁路货运市场占有率,增强市场竞争能力,探索适合铁路货运产品的发展方向和重点工作,在阐述供需理论的基础上,分析铁路货运产品发展的3个阶段,以中国铁路广州局集团有限公司广州货运中心为例,论述铁路货运找货源、布线条,开多班列,扩编组、装满轴,开好班列,长距离、高运价,开优班列的发展实践。提出铁路货运产品发展对策,即融入社会综合物流体系、全力打造全程物流产品、提供物流咨询服务、开展物流金融服务、实现物流共享服务,以不断提高铁路货运软实力,为客户提供增值服务,满足客户多样化需求。
To increase the market share of railway freight transportation and enhance its competitiveness through exploring its development direction and key areas, this paper firstly analyzes the 3-stage evolution process of railway freight products based on the supply and demand theory, which is summarized with the following key words： the first stage： seeking clients and scheduling more trains; the second stage： enlarging train groupings with fully loadings; the final stage： optimizing services with high rates for longdistance transport by taking the case of Guangzhou Freight Center of China Railway Guangzhou Bureau Group Co., Ltd. To offer value-added services and meet the diversified market demand by continuously improving the soft power of railway freight transport, this paper concludes with several development strategies： integrating into the inclusive logistics system, developing all-process logistics products and providing logistics consultation, financial and shared services.
作者
蒋运华
JIANG Yun-hua(Guangzhou Freight Center, China Railway Guangzhou Group Co., Ltd., Guangzhou 510450, Guangdong China)
出处
《铁道货运》
2018年第9期1-5,共5页
Railway Freight Transport
基金
中国铁路广州局集团有限公司科技研究开发项目(2018K100-Y)
关键词
铁路货运
供需理论
市场竞争
货运产品
增值服务
Railway Freight
Supply And Demand Theory
Market Competition
Freight Products
Value-added Services
