摘要
随着我国户外广告业的蓬勃发展,快速发展的户外广告给经营业主带来了巨大的经济收益,促进了社会的发展进步;与此同时,户外广告质量安全事故频发。我们从户外广告安全事故着手,运用4M致因理论,从环境因素(Media)、物的因素(Machine)、人的因素(Man)以及管理因素(Management)四个方面分析了户外广告质量安全事故的原因,阐述了加强户外广告质量安全风险监管的重要意义,提出当前形势下成立户外广告风险评估中心迫在眉睫,建议从长远发展的角度完善政府监管、健全企业质量安全控制体系,增强质量安全意识。
With the vigorous development of China＇s outdoor advertising industry,the rapid development of outdoor advertising brings a huge economic benefits to the business owners,and promotes the development of social progress. At the same time,outdoor advertising quality safety incidents occur frequently. We started from the outdoor advertising safety accident. On the 4M Cause theory （media factor,machine factor ,man factor and management factor） we analyze the outdoor advertising safety accidents＇reasons and expound the importance of strengthening the supervision and management of outdoor advertising quality and safety risk. We put forward that in the current situation setting up outdoor advertising risk assessment center is imminent. From the perspective of long - term development we should improve the supervision and management of the government, improve the enterprise quality and safety control system and enhance the quality and safety awareness.
作者
夏晓青
金耀华
陈云
XIA Xiao-qing;JIN Yao-hua;CHEN Yun(Yangzhou Polytechnic College,Yangzhou,Jiangsu 225009,China)
出处
《教育教学论坛》
2018年第44期92-93,共2页
Education And Teaching Forum
基金
2017年江苏省大学生创新训练项目:<基于4M致因理论下的扬州市户外广告质量安全风险调研分析>(项目编号:201711462001Y)
项目指导教师:金耀华
夏晓青
项目负责人:陈云
庄炎
关键词
4M致因理论
户外广告
质量安全
4M cause theory
outdoor advertising
quality and safety
