摘要
为探明各种科技要素投入和各种科技产出对品牌资产的不同影响,以连续5年进入中国500强企业中的86个企业为样本,分别用科技创新的投入和产出维度与品牌价值做多元回归,结果表明,投入和产出两个维度都正向影响品牌价值,其中研发经费投入存量、研发人员投入存量和研发经费投入强度都正向显著影响品牌价值,但研发人员投入强度的影响不显著;三种专利产出也都显著正向影响品牌价值,且质量高的专利影响更大。
In order to study the various effects of science and technology input and output on brand equity, taking 86 enterprises which have ranked top 500 in China in 5 consecutive years as the research objects, the paper uses technological innovation input output and brand value to carry out multiple regression. The results show that the two dimensions of input and output have positive effects on brand value, among which the R D fund input stock, RD personnel input stock and RD input intensity have a significant positive effect on brand value, but the effect of R D personnel input intensity is not significant; three kinds of patent outputs also positively affect the brand value, and patents with high quality have greater impact.
作者
王保利
娄永乐
Wang Baoli;Lou Yongle(School of Economics ＆ Management,Xi＇an University of Technology,Xi＇an 710054,China)
出处
《科技管理研究》
CSSCI
北大核心
2018年第17期16-22,共7页
Science and Technology Management Research
基金
陕西省教育厅专项科研计划项目"科技创新对陕西企业品牌价值的贡献研究"(17JK0532)
关键词
科技创新
品牌价值
研发投入存量
研发投入强度
technological innovation
brand value
R＆D input stock
R＆D input intensity
