摘要
本文基于"互联网+"的时代环境,概括地介绍了我国民间绘本馆的发展现状,分析了O2O模式下民间绘本馆的服务特色、服务形式与服务推广平台,运用SWOT方法全面的分析了O2O模式下我国民间绘本馆的优势、劣势、机会和风险,找出当前我国民间绘本馆发展存在的问题,进而提出针对性的发展策略,以期为我国民间绘本馆的推广与发展提供参考。
Based on the ＂Internet ＋＂ era environment, this paper introduces the present situation of private picturebook libraries in our country, analyzes its service characteristics, service types and service promotion platforms under the O2 O model. Using the SWOT analysis method in the filed of Chinese private picture-book libraries under the O2 O model, this paper analyzes its strengths, weaknesses, opportunities and threats, and finds out the current existing problems of Chinese private picture-book libraries. Finally, it proposes pertinent development strategies to provide reference for the promotion and development of Chinese private picture-book libraries.
作者
严贝妮
吴庆梅
Yan Beini,Wu Qingmei
出处
《新世纪图书馆》
CSSCI
2018年第9期71-76,共6页
New Century Library
基金
2016年安徽省社科规划项目"安徽省全民阅读发展的战略规划及实施路径研究"(项目编号:AHSKY2016D75)
安徽省高校优秀青年人才支持计划重点项目(项目编号:gxyqZD2016002)的研究成果
关键词
O2O模式
民间绘本馆
儿童阅读
SWOT分析
O2O model
Private picture-book libraries
Children’s reading
SWOT analysis
