摘要
网络小说作为一种新兴事物和流行事物,具有传播广泛、读者数量众多、更容易走进青少年群体等优势,成为传播中医药文化的一种新载体。在分析网络小说传播中医药文化现状的基础上,提出针对网络小说作家的中医药文化知识培训、强化以网络小说传播中医药文化的网站管理、培养一批中医药专业出身的网络小说作家等对策和建议,从而更好的在网络小说平台传播中医药文化,提升中医药文化的吸引力和影响力,增强国家文化软实力。
Online novel is an emerging new trend and has become prevalent in recent years. Distributed via the internet, online novel has the advantages of being easily accessible and widely distributed amongst large numbers of younger viewers. Analysis of the current status on the dissemination of traditional Chinese medicine culture in online novels is conducted, investigating dissemination efficacy and efficiency of TCM culture in online novels. Based on the analysis result, three aspects is suggested and should be considered for TCM culture in online novel to disseminate more effectively and efficiently： TCM culture training is required for online novel authors; TCM culture information management of online novel websites needs to be strengthened; training more online novel authors with professional background in TCM. hnproved efficacy and efficiency on the dissemination of TCM culture in online novels will increase the influenee and affinity for TCM culture, and strengthen the soft power of national culture.
作者
张承坤
赵雅琛
张洪雷
ZHANG Chengkun, ZHAO Yachen, ZHANG Honglei(The Research Center of Chinese Medicine Culture, Nanjing University of Chinese Medicine, Jiangsu Province, Nanjing 210023, China)
出处
《中国中医药现代远程教育》
2018年第19期1-4,共4页
Chinese Medicine Modern Distance Education of China
基金
江苏省社会科学基金【No.15ZHB007】
江苏高校哲学社会科学重点研究基地重大项目【No.2015JDXM015】
江苏省研究生教育教学改革研究与实践课题【No.JGZZ15_076】
江苏高校哲学社会科学优秀创新团队【No.2017ZSTD008】
关键词
中医药文化
网络小说
软实力
学术交流
Chinese medicine culture
online novels
soft power
academic exchange
