摘要
中国杨凌农高会是国家5A级农业综合展会,在国内外均享有盛誉,近年来其国际化、专业化、市场化水平不断增强,研究不同主体对该展会的满意度对推动农业高新技术水平发展与交流具有重要的现实意义。本文以第24届农高会的调查数据为基础,构造了供给方和需求方不同主体的满意度结构方程模型,并建立模型路径系数图以研究不同参会主体的满意度水平及其影响因素,文章最后结合模型分析结果及实际情况提出针对性建议,调整农高会办会理念,发展＂互联网＋农业＂,开展农业新技术培训活动,同时加强展馆及城市的基础设施建设,改善城市环境,进一步提高农高会的满意度,使其更好地服务社会,推动农业的交流与发展。
China Yangling Agricultural High-tech Fair is a national 5A agricultural comprehensive exhibi-tion,which enjoys high reputation both at home and abroad.In recent years,its level of internationaliza-tion,specialization,and marketization has continuously increased.It is of great practical significance to study the satisfaction of different subjects with the exhibition in order to promote the development and ex-change of agricultural high-tech level.Based on the survey data of the 24th Agricultural High Council,the paper constructs a satisfaction structural equation model of different subjects of supply and demand views,and establishes a model path coefficient map to study the level of satisfaction of different participants and their influencing factors.Finally,according to the results of the model analysis and the actual situation,specific suggestions are proposed to adjust the concept of the Association of Agriculture and Forestry,de-velop ＂Internet ＋ Agriculture＂,carry out new agricultural technology training activities.At the same time,it will strengthen the infrastructure construction of the exhibition hall and the city,improve the urban en-vironment,further improve the satisfaction of the Agricultural High Council,make it better serve the soci-ety,and promote the exchange and development of agriculture.
作者
陈文君
南灵
李为峰
罗茜
李欣蓓
CHEN Wen-jun;NAN Ling;Ll Wei-feng;LUO Xi;LI Xin-bei(College of Economics and Management,Northwest A ＆F University,712100,Yangling,Shaanxi,China)
出处
《特区经济》
2018年第8期106-110,共5页
Special Zone Economy
基金
国家级大学生创新训练项目
关键词
供给
需求
中国杨凌农高会
满意度
supply
demand
china Yangling Agricultural Economics
satisfaction
