摘要
文章分析了柳州市目前健身房行业市场整体发展的一般状况,并对健身工作室的生存环境、经营现状、存在问题进行探讨,尤其对健身工作室外部的市场需求影响和布局、内部教练员的综合素养等主要问题进行分析,找出原因。建议合理的健身房与健身工作室的合理分布,分别发挥各自优势展开差异化竞争,提高健身工作室供给侧的个性化、高品质服务的有效供给,提升教练员综合素养,引进先进科学技术及管理,推动健身工作室及健身市场的健康持续发展。
The general situation of the overall development of gTmnasium industry market in Liuzhou is analyzed, and the living environment, the current situation and the existing problems of the fitness studio are discussed. This paper also analyzes the main problems existing in the external market demand and layout of fitness workshops, and the comprehensive qualities of internal coaches, and finds out the reasons. Suggestions are as follows : the rational distribution of gynmasiums and fitness studios, differentiated competitions based on their respective advantages; improving individualized and high quality service supply on the supply side of the fitness studio; promofing the comprehensive quality of the coaches; the introduction of advanced science and technology and management to promote the continuous and health development of the fitness studios and the health market.
作者
徐世军
彭智力
董晓鹏
Xu Shijun;Peng Zhili;Dong Xiaopeng(Sport College of Guangxi University of Science and Technology,Liuzhou 545006,Guangxi,China)
出处
《体育科技文献通报》
2018年第10期32-33,39,共3页
Bulletin of Sport Science & Technology
基金
2017年柳州市哲学社会科学规划课题<"互联网"+柳州健身联盟服务平台建设研究>(项目编号:17BEL07)
关键词
柳州市
健身工作室
发展
对策
Liuzhou
fitness studio
development i countermeasure