摘要
全域旅游是将特定区域作为完整旅游目的地进行整体规划布局、综合统筹管理、一体化营销推广,促进旅游业全区域、全要素、全产业链发展,实现旅游业全域共建、全域共融、全域共享、全民参与、全面满足游客需求的发展模式。目前是发展全域旅游的大好时机,但是却存在着对全域旅游认识不足,旅游空白点较多,旅游基础设施滞后,旅游品牌知名度不高等发展全域旅游的制约因素。因此,必须要在过去建好旅游景点的基础上,连点成线,汇点成面,用"点、线、面"勾画出江西旅游的新画卷;山水旅游、红色旅游、乡村旅游、温泉旅游、商品旅游、演艺旅游等多业态丰富"江西风景独好"的品牌内涵;大力发展"旅游+",通过深化体制机制改革,加强基础设施建设,推进品牌宣传,壮大市场主体,补齐境外游客短板,提升服务质量等举措发展全域旅游。
The all-for-one tourism is a development model which takes a specific region as a complete tourism destination for total planning and layout,comprehensive management,and all-for-one marketing and promotion,which promotes the development of the tourism industry of the whole region,the whole elements and the whole industry chain,and which realizes the aims of tourism industry at the whole region construction,the whole region communication,the whole region sharing,the whole people participating,and overall meeting the tourists＇ demand. At present,it is a good time to develop all-for-one tourism,but there are some restrictive factors,such as insufficient awareness of all-for-one tourism,more gaps in tourism,lagged tourism infrastructure and low popularity of tourism brands. Therefore,it is necessary,on the basis of the construction of tourist attractions in the past,to outline new pictures of Jiangxi tourism with ＂dots,lines,and surfaces＂in which scattered scenic spots can be connected into lines then surfaces,to enrich the brand connotation of ＂Jiangxi Scenery Alone Good＂by multiple tourism forms like landscape tourism,red tourism,rural tourism,hot spring tourism,commodity tourism and entertainment tourism,and to vigorously develop ＂tourism ＋ ＂to develop all-for-one tourism by a series of development initiatives such as deepening the reform of the institutional mechanism,strengthening the construction of infrastructure,promoting brand publicity,strengthening the market main body,attracting more overseas tourists,and improving the quality of service.
作者
朱虹
ZHU Hong(Standing Committee of Jiangxi Provincial People,s Congress,Nanchang 330036,China)
出处
《南昌师范学院学报》
2018年第4期11-17,共7页
Journal of Nanchang Normal University
关键词
新时代
全域旅游
战略布局
发展举措
new era
all-for-one tourism
strategic layout
development initiatives
