摘要
杭州市文化创意产业园区发展中存在产业集聚效应不佳、同质化严重、品牌推广不足、产城融合不够等诸多问题,为将文创产业园区从以规模为主的粗放式发展升级为以质量为主的内涵式发展,应从政府职能转变、管理体制改革、形成自由竞争市场、品牌推广、行业协会、未来网上园区等多方面寻求升级发展对策。
There are problems such as poor industrial agglomeration,serious homogenization,insufficient brand promotion,and insufficient integration of the productive cities in the development of the cultural and creativity industry parks in Hangzhou. In order to change its large-scale extensive development into the quality-oriented development,we should seek strategies for its upgrading and development from various aspects such as the shift of government functions,management system reform,the establishment of free competitive market,brand promotion,the organization of industry association and the realization of online parks in the future.
作者
俞香云
Yu Xiangyun(College of Cultural Creativity,Hangzhou Normal University,Hangzhou,Zhejiang 311121)
出处
《嘉兴学院学报》
2018年第5期43-45,64,共4页
Journal of Jiaxing University
基金
杭州师范大学校级项目(ZX13018002003014)
关键词
杭州市
文化创意产业园区
升级发展
对策
Hangzhou
cultural and creative industry park
upgrading and development
strategy
