摘要
文章采用文献资料法和逻辑分析法等研究方法,借助消费者行为学理论,将大学生的休闲体育消费行为过程,划分为识别需要、搜集信息、分析选择、具体实施、评价反馈五个阶段。分析指出,大学生的休闲体育消费行为过程是消费主体对外界刺激产生需求,通过一系列准备、选择、决定、使用、评价和反馈休闲体育商品或服务的心理过程及外在表现,以达到满足自我休闲目的的整个行为过程。由此,建议从大学生的消费动机、获取消费信息来源、消费选择的心理、消费的具体实施等方面进行研究。
By using the methods of literature and logical analysis, the authors of this paper divide the process of leisure sports consumption behavior of college students into five stages identifying needs, collecting infor-mation ,analyzing and selecting, implementing and evaluating feedback with the view of consumer behavior theory. It is pointed out that the leisure sports consumption behavior process of college students refers to the psychological process of preparation, choice, decision, use, evaluation and feedback of leisure sports goods or services based on the demand from external stimulus to achieve self-leisure purposes. Therefore, studies of college students^ leisure sports consumption can be carried out on the consumption motives, sources of con-sumption infonnation, psychology of consumption choice, implementation of consumption, and so on.
作者
林永超
彭国强
LIN Yongchao;PENG Guoqiang(School of Environmental Science and Engineering,Hubei Polytechnic University,Huangshi Hubei 435003;Department of Physical Education,Changzhou College of Infonnation Technology,Changzhou Jiangsu 213164)
出处
《湖北理工学院学报（人文社会科学版）》
2018年第5期35-38,共4页
Journal of Hubei Polytechnic University(Humanities And Social Sciences)
基金
教育部人文社会科学研究青年基金资助项目"体育产业大国成长的体育与社会基础研究"
项目编号:16YJC890018
常州大学高职教育研究院立项课题"协同创新背景下常州高职园区体育课程资源共享研究"
项目编号:CDGZ2016041
湖北理工学院校级科研项目"黄石市城市居民休闲健身问题与对策研究"
项目编号:17xjr08Q
关键词
消费者行为学
休闲体育
消费行为
体育产业
consumer behavior
leisure sports
consumption behavior
sports industry
