摘要
随着经济的发展和人民生活水平的不断提高,在挑选农产品时消费者越来越注重绿色健康与品质。绿色农产品区域品牌建设是我国农产品结构改革与升级的重要途径。绿色农产品区域品牌的公共性决定了其建设发展并不是任何一个单个组织可以实现的,因此需要各方的共同努力,其中最重要的是企业与政府。文中以福建盛耳食品有限公司古田银耳产品作为案例,探讨企业和政府在区域品牌建设当中应该扮演怎样的角色,从而归纳出企业与政府建设绿色农产品区域品牌的相关建议。
With the development of the economy and the continuous improvement of people＇s living standards,consumers are paying more and more attention to green health and quality when selecting agricultural products. Regional brand building of green agricultural products is an important way to reform and upgrade agricultural product structure in China. The public nature of the green agricultural product regional brand determines that its construction and development is not achievable by any single organization,so it requires the joint efforts of all parties,the most important of which is the enterprise and the government. This article takes Futian Shenger Food Co.,Ltd. Gutian Tremella products as a case to explore the role that enterprises and governments should play in regional brand building,and then summarize the relevant recommendations of enterprises and the government to build regional brands of green agricultural products.
作者
林唐校
李广培
LIN Tang-xiao;LI Guang-pei(School of Economics and Management,Fuzhou University,Fuzhou 350116,China)
出处
《物流工程与管理》
2018年第9期132-135,共4页
Logistics Engineering and Management
基金
福建省社会科学规划项目(FJ2017B111)
福建省软科学研究项目(2018R0056)
关键词
绿色农产品
区域品牌
古田银耳
green agricultural products
regional brands
Gutian tremella
