摘要
校园媒体肩负着舆论引导、思想引领的重要职能,对学的精神文明建设起着重要的推动作用。伴随新媒体的发展,校园新媒体日趋成为高校的重要存在。在当前形势下,校园新媒体自身发展面临诸多瓶颈,亟待变革。本文通过梳理出校园新媒体的五个类型,阐述了校园新媒体面临的六大困境,最后提出在高校校园新媒体的七个发展策略,以期校园新媒体健康良性发展。
Campus media shoulders the important functions of guiding public opinion and guiding thoughts, and plays an important role in promoting the construction of the school＇s spiritual civilization. With the development of new media, campus new media is increasingly becoming an important presence in colleges and universities. Under the current situation, the development of new campus media faces many bottlenecks and urgently needs to be changed. This article clarifies the five types of campus new media, describes the six major challenges faced by new media on the campus, and finally puts forward seven development strategies for new media in college campuses, with a view to a healthy development of campus new media.
作者
周祥东
ZHOU Xiang-dong(Inner Mongolia Normal University,Huhehot Heilongjiang 010000,China)
出处
《齐齐哈尔师范高等专科学校学报》
2018年第3期74-76,共3页
Journal of Qiqihar Junior Teachers College
关键词
校园新媒体
新媒体
校园媒体
diplomatic language
pragmatic principle
diplomatic rhetoric
