摘要
在古镇旅游发展的过程中逐渐产生了一系列问题,影响了古镇旅游的可持续健康发展:基础设施建设陈旧,影响古镇整体形象;宣传方式笼统,广告辐射范围有限;社区参与度不高,缺乏主人翁意识;资源开发模式单一,相关产业联动性不强;古镇同质化现象严重,商业化和庸俗化明显等现象。针对这些问题,论者提出古镇旅游实行转型升级的必要性,并将体验经济理念融入到古镇旅游的发展中,实现古镇旅游的可持续发展。
The development of ancient town tourism not only satisfies the needs of tourists for returning tourism, but also improves the overall economic development of ancient town tourism destinations. However, a se-ries of problems have gradually arisen in the process of tourism development in ancient towns , which has affected the sustainable and healthy development of ancient town tourism： infrastructure is not perfect, affecting the overall image of the ancient town ; propaganda is not in place, diffusion is small; community participation not high, lack of sense of ownership ; the development of single tourism projects, insufficient resource exploration ; serious homogeni-zation of tourism products, commercial atmosphere is too strong and so on, in the face of the above problems, the author pointed out the necessity of transformation and upgrading of ancient town tourism, and will experience the e- conomic concept is integrated into the development of tourism in ancient towns, It is hoped that the sustainable de-velopment of ancient town tourism can be promoted.
作者
余三春
Yu Sanchun(Business College,Guizhou Minzu University,Guiyang550025,Guizhou,China)
出处
《安顺学院学报》
2018年第4期125-129,133,共6页
Journal of Anshun University
基金
贵州民族大学科研基金资助项目"体验经济背景下古镇旅游开发研究"(项目编号:2017YB035)
关键词
体验经济
古镇旅游
影响机理
可持续发展
experience economy
ancient town tourism
mechanism of influence
sustainable development
