摘要
针对传统竞争情报研究方法主观性强、时效低、成本高的困境,提出一种能够在复杂多变的竞争环境中快速感知企业竞争态势的多层网络模型。本文依托价值链识别企业关键经营活动,首先构建多维视角分析模型;其次,基于替代性的方法计算相互间竞争强度,构建企业间的单层竞争网络;最后,依据多层网络间的内在价值链联系,构建企业多层竞争网络,形成企业竞争态势模型,并选取国内新能源汽车作为应用案例,系统验证了模型的有效性。
In order to overcome the predicaments of strong subjectivity, low efficiency, and high cost in traditional competitive intelligence research methods, a multi-layered network model capable of efficiently identifying competitive situations in a complex competitive environment is proposed. First, we identify key business activities of enterprises and build a multi-dimensional perspective analysis model relying on their value chains. Second, we generate a single-layered competitive network by calculating the competition strength between enterprises based on substitution-based methods. Finally, based on the intrinsic value chain connection between multitier networks, we build a multi-layered enterprise competitive network and competitive situation model to analyze the competition situation of the industry or enterprise. The application of this model in the field of new energy vehicles in China proves that the new model can efficiently, multi-dimensionally, and quantitatively analyze competitors and competition situations.
作者
许鑫
朱奕帆
姚占雷
Xu Xin;Zhu Yifan;Yao Zhanlei(Department of Information Management,East China Normal University,Shanghai 200241)
出处
《情报学报》
CSSCI
CSCD
北大核心
2018年第8期836-844,共9页
Journal of the China Society for Scientific and Technical Information
基金
上海市2017年度"科技创新行动计划"软科学研究重点项目"数据驱动的企业竞争情报分析方法研究"(17692109100)
关键词
多层网络构建
竞争态势分析
数据驱动
multi-layer network construction
competitive situation analysis
data driver
