摘要
利用清博指数平台获取我国31家省级公共图书馆微信公众平台阅读推广效果,手机浏览获取各公众平台菜单设置、推广内容、内容评论、评价回复等数据。通过相关数据分析我国省级公共图书馆微信阅读推广存在的问题,构建"潜阅读""浅阅读""深阅读"逐层提高的微信阅读推广模式,并提出通过吸粉将"潜阅读"读者引流到微信公众平台,提高平台的关注度;通过留粉将"潜阅读"转换为"浅阅读",增强读者与平台的粘性;通过转粉将"浅阅读"引向"深阅读"等实施策略。
This paper uses Qing Bo index platform to get the reading promotion effect of WeChat public platform in 31 provincial public libraries, and gets data of public platform menu settings, promotion contents, content reviews, evaluation responses and so on. Through related data, this paper analyzes the problems of We（hat reading promotion in provincial public libraries, builds a ＂hid- den reading＂, ＂shallow reading＂, ＂deep reading＂ three layers gradually increasing We（hat reading promotion mode, and proposes a mathod to attract fans to drain ＂latent reading＂ readers to We（hat public platform to improve the platform attention. The ＂latent reading＂ will be converted into ＂shallow reading＂ through the retention fans, which will enhance the viscosity of the readers and the platform. Turning the fans from ＂shallow reading＂ to the ＂deep reading＂ .
出处
《图书馆工作与研究》
CSSCI
北大核心
2018年第8期100-107,共8页
Library Work and Study
基金
2016汉江师范学院校级科研项目"十堰地区阅读推广模式创新研究"(项目编号:2016B13)
湖北省高校图工委项目"贫困地区师范院校参与流动图书馆建设探索与研究"(项目编号:2016-YB-10)研究成果之一
关键词
微信公众平台
阅读推广
公共图书馆
WeChat public platform
Reading promotion
Public library
