摘要
新的体育产业政策颁布推动了体育产业基地的大力发展。在促进体育企业的合理化、规范化和集约化的同时,在体育市场经济新型模式下,体育消费需求日益增加,体育产业经济也得到了一定的发展。近几年来,随着体育旅游、体育特色小镇及体育健身中心等产业的快速发展,体育市场的规模与数量呈上升趋势。以新的体育产业政策为参照点分析了体育市场发展现状、所存在的问题及其相应发展策略,以此促进体育产业基地的完善与发展。
The promulgation of the new sports industry policy has promoted the vigorous development of the sports industry base. While promoting the rationalization, standardization and intensification of sports enterpri ses, under the new model ofsports market economy, the demand for sports consumption has been increasing, and the sports industry economy has also achieved certain development. In recent years, with the rapid development of sports tourism, sports featured towns and sports and fitness centers, the scale and number of sports markets are on the rise. This article takes the new sports industry policy as a reference point to analyze the development status of the sports market, existing problems and corresponding development strategies, in order to promote the improvement and development of the sports industry base.
作者
张鹏博
ZHANG Pengbo(HubeiSport Industry Research Center, Wuhan Institute of Physical Education, Wuhan 4300＂70, China)
出处
《科技创业月刊》
2018年第4期58-60,共3页
Journal of Entrepreneurship in Science & Technology
基金
国家社会科学基金项目(16BY044)
关键词
体育产业政策
体育产业基地
发展现状
发展策略
sports industry policy
sports industry base
development status
development strategy
