2Arnould, E. J. , and Thompson, C. J. , 2005, "Consumer Culture Theory (CCT) : Twenty Years of Research", Journal of Consumer Research, 31, pp. 868 - 882. 被引量：1
3Bhattacharya, C.B. and Korschun, D. , 2008, "stakeholder Marketing : Beyond the four Ps and the Customer", Journal of Public Policy & Marketing, 27 ( 1 ), pp. 113 - 116. 被引量：1
4Edvardsson, B. , Gustafsson, A. and Roos, I. , 2005, "Service Portraits in Service Research : a Critical Review", International Journal of Service Industry Management, 16( 1 ) , pp. 107 - 121. 被引量：1
5Gronroos, C. , 2000, Service Management and Marketing: A Customer Relationship Approach, Wiley, Chichester. 被引量：1
6Gronroos, C. , 2006, "Adopting a Service Logic for Marketing", Marketing Theory, 6 (3), pp. 317 -333. 被引量：1
7Gronroos, C. , 2008, "Service Logic Revisited: Who Creates Value? And Who Co -creates?" European Business R view, 20 (4), pp. 298 -314. 被引量：1
8Gronroos, C. and Ravald, A. , 2011, "Service as Business Logic: Implications for Value Creation and Marketing", Journal of Service Marketing, 22 ( 1 ), pp. 5 - 22. 被引量：1
9Gummesson, E. , 1998, "Implementation Requires a Relationship Marketing Paradigm", Journal of the Academy of Mar- keting Science, 26, pp. 242 - 249. 被引量：1
10Gummesson, E. , 2008, "Quality, Service - Dominant Logic and Many - to - Many Marketing. " The TQM Journal, 20 (2), pp. 143 - 153. 被引量：1
