摘要
实际生活中,市场上的消费者通常都具有一定的风险偏好性,会根据自己对商品的预估价格以及零售商对商品的定价选择性做出购买型决策来使自己的个人利益最大化。文中基于消费者风险偏好理论,零售商在面对混合型消费者的情况下如何制定最优的定价和库存策略,通过算例对结果进行验证。
In real life,the consumers in the market usually have a certain risk preference. They will maximize their personal interests according to their estimated price of the goods and the choice of the retailer to price the goods. Based on the theory of consumer risk preference,this paper proposes how retailers can formulate optimal pricing and inventory strategies in the face of mixed consumers. The results are verified by an example.
作者
王俊艳
安鑫
JIANG Lei;ZHANG Bing(Xuzhou Institute of Engineering,School of Management,Xuzhou 221000,China)
出处
《物流工程与管理》
2018年第8期33-35,共3页
Logistics Engineering and Management
关键词
消费者风险偏好
零售商
报童模型
rural logistics
two - way logistics system
development
suggest
