摘要
随着电子商务的快速发展,微信公众号作为一种新型媒体平台越来越受到人们的关注,由于受众的数量巨大,它在商务活动中的重要性也越来越明显。与传统媒体平台相比,微信公众号更优化了用户的阅读习惯,与微博相比,微信公众号的运营价值更髙。本文就微信公众号的产生发展、公众号的注册、当前公众号存在的主要问题及对策、微信公众号的推送技巧四个方面对公众号的运营及推送进行了分析,以提高微信公众号的运营效率。
With the rapid development of e-commerce,WeChat Official Accounts has become more and more concerned as a new type of media platform. Due to the huge number of audiences,its importance in business activities is becoming more and more obvious. Compared with the traditional media platform,the WeChat Official Accounts optimizes the user＇s reading habits. Compared with microblog,the WeChat Official Accounts has a more operational value. This paper analyzes the operation and push of the Official Accounts in the four aspects of the development of the WeChat Official Accounts,the registration of the Official Accounts,the main problems and countermeasures of the current Official Accounts,and the Promotion skills of the WeChat Official Accounts to improve the WeChat Official Accounts. Operational efficiency.
作者
刘浩
LIU Hao(Hunan Railway Professional Technology College,Hunan zhuzhou China Postal code 412000)
出处
《办公自动化》
2018年第15期27-29,共3页
Office Informatization
关键词
微信公众号
推送技巧
策略研究
WeChat official accounts
Promotion skills
Strategy research
