摘要
高速发展的互联网经济与文化消费结合产生了网络文化消费,基于智能终端的移动支付是主要消费途径之一.在对现有文献研究和大学生访谈的基础上,将网络文化消费分为知识类、互动类及娱乐类,将移动支付特征分为便捷性、风险性及超支性,建立反映移动支付对大学生网络文化消费影响的假设关系.基于问卷调查,运用SPSS21.0软件对调研数据进行信度与效度检验,并通过相关性及回归分析验证提出的假设.
The combination of fast developing internet economy and cultural consumption has produced the network cultural consumption.Mobile payments based on intelligent terminal is one of the important ways of consumption.Based on existing literature and interviews with college students,the network cultural consumptions were divided into three dimensions of knowledge class,interactive class,and entertainment class and the characteristics of mobile payments were divided into three dimensions of convenience,risk and overspending.The hypothesized relationships of the influence of mobile payments on college students＇ network cultural consumption were established.Based on the questionnaire survey,the reliability and validity test of the data were carried out by SPSS21.0 software,and the hypotheses were verified by correlation and regression analysis.
作者
赵真
ZHAO Zhen(Shanghai University of Engineering Science Library,Shanghai 201620,China)
出处
《上海工程技术大学学报》
CAS
2018年第2期188-192,共5页
Journal of Shanghai University of Engineering Science
基金
上海工程技术大学思政研究资助项目(SZ201717)
关键词
移动支付
网络文化消费
互联网+
mobile payments
network cultural consumption
internet plus
