摘要
中国海外消费呈现着规模大、购物消费明显、模仿型排浪式消费等特点。海外消费,既反映了国民经济增长、本币升值、出境政策放松、境外支付便捷等各国一般性原因驱动使然,也反映了国内商品供需结构失衡、消费者对国内产品质量信心不足、国内部分高端商品价格偏高等中国特殊性原因作用下的结果。海外消费在提升中国国际影响力的同时,也带来许多消极影响。应对海外消费,日本和韩国采取措施取得了较好效果。中国需实施吸引入境旅游、促使国内高端产品价格趋于合理、推动产品供给结构升级、引导居民理性消费、鼓励国内旅游公司走出去等措施,积极引导海外消费回流。
China's overseas consumption has the characteristics of large scale,obvious purchasing consumption,imitation wave consumption and Japan and Korea becoming the new hot spots of destination.Overseas consumption is affected by not only the general reasons of the national economic growth,the appreciation of the local currency,the relaxation of the outbound policy and the convenience of foreign payment,but also some China's specific reasons such as the dislocation of the domestic commodity supply and demand structure,the lack of consumers'confidence in the quality of domestic products,the immature consumer and the high prices of some high-end goods in the country.Overseas consumption has brought many negative impacts while enhancing China's international influence.Responding to overseas consumption,Japan and South Korea adopted a series of measures and achieved good results.China should take measures to attract inbound tourism,promote the rational pricing of high-end products at home,promote the upgrading of the product supply structure,guide the rational consumption of the residents,encourage domestic tourism companies to go out and so on,so as to actively guide the return of overseas consumption.
出处
《全球化》
2018年第6期31-41,共11页
Globalization
基金
国家自然科学基金"服务消费增长的动力机制及实证研究"(71373212)
国家社科基金重大项目"我国文化消费提升路径与机制研究"(14ZDA052)的阶段性成果
