摘要
咸宁境内温泉众多,旅游资源丰富,被誉为"中国温泉之乡"。本文通过SWOT分析方法,针对咸宁温泉旅游现存状况,对温泉旅游产业发展中的优势与劣势、机会与威胁进行分析,从而提出促进温泉地旅游发展的对策,加强咸宁温泉旅游的可持续发展。
There are many hot springs in Xianning, and the tourism resources are abundant. It is known as the ＂Hometown of Chinese Hot Springs＂. This paper analyzes the strengths, weaknesses, opportunities and threats of the development of hot spring tourism industry, and proposes countermeasures to promote the development of hot spring tourism, and strengthens the sustainable development of Xianning hot spring tourism.
作者
王朗
WANG Lang(School of Economics and Management,Hubei University of Science and Technology,Xianning 437000,China)
出处
《价值工程》
2018年第19期35-36,共2页
Value Engineering
基金
湖北科技学院校内培育科研项目<基于SWOT分析的咸宁温泉旅游发展研究>
项目编号:2018-19X011
关键词
咸宁
温泉旅游
SWOT分析
Xianning
hot spring tourism
SWOT analysis
