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基于跨境电商的跨文化交际能力提升策略研究 被引量:1

Research on the Strategy of Improving Cross-Cultural Communication Competence Based on Cross-Border E-Commerce
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摘要 跨境电商作为新兴业态已成为当前国际贸易转型升级的主渠道,跨文化交际能力是跨境电商成败的关键。文章在分析跨境电商中存在的文化冲突问题基础上,指出跨文化交际能力内涵及其重要性,并进一步提出跨文化交际能力提升的策略,以期推动跨境电商的发展。 Cross-border e-commerce has become the main channel for the transformation and upgrading of international trade, and cross-cultural communicative competence is the key to the success or failure of cross-border e-commerce. Based on the analysis of cultural conflict problems caused in cross-border e- commerce, this paper points out the connotation and importance of the cross-cultural communicative com- petence and further puts forward the strategies to improve such competence, with a view to promote the development of cross-border e-commerce.
作者 高莉莉 GAO Li-li(Huishang Vocational College,Hefei 231201,China)
机构地区 徽商职业学院
出处 《安徽电气工程职业技术学院学报》 2018年第2期67-70,共4页 Journal of Anhui Electrical Engineering Professional Technique College
关键词 跨境电商 文化冲突 跨文化交际能力 策略 cross-border e-commerce cultural conflict cross-cultural communicative competence strategy
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