摘要
广告文案作为现代广告中必不可少的元素,对于商品形象的生动性、真实性、独特性的塑造都起到非常重要的作用。广告文案创作过程中应该具备的条件,要从广告文案的地位和作用、广告文案与图形的关系、广告文案创作标准三方面入手进行有效分析,并在此基础上最终达到广告文案创作的目的。
As an indispensable element of modern advertising,advertising copy plays an important role in shaping the vividness,authenticity and uniqueness of the product image. This article focuses on analyzing what conditions should be possessed in the process of creative copywriting,and analyzes how to carry out effective copywriting from three specific aspects： the position and function of copywriting,the relationship between copywriting and graphics,and the standard of advertising copywriting. On this basis,the goals of advertising copywriting are attained.
作者
李飞
LI Fei(Arts and Crafs Department,Huaibei Technical ＆ Vocational College,Huaibei,Anhui 235000,China)
出处
《闽江学院学报》
2018年第3期97-101,共5页
Journal of Minjiang University
基金
安徽省高校人文社会科学研究重点项目(sk2017A0594)
安徽省质量工程项目专业综合改革试点项目(2015zy094)
安徽省质量工程项目(2016ckjh182)
