摘要
国际市场上涌现出大量微小卫星发射需求,并形成了一个新兴的市场领域。为研究微小卫星发射服务市场、分析市场中各种服务的定位,收集整理了市场信息并选取了定价、运载能力、运载包络、飞行力学环境等服务定位要素,对目前市场上提供的微小卫星商业发射服务的搭载发射和专用发射运载火箭开展了定量比较分析,并给出综合分析结果。研究方法及结果为相关市场的竞争局面与应对策略分析、新型号研制中的定位与策划、发射服务选用、定价策略的制定等工作提供了参考。
In order to research the small satellite launch service market and the corresponding launch services, market information are gathered and the quantitative comparison analyses are made on all main launch services for small satellites including both launch vehicles providing piggyback launch service and those providing specific launch service, basing on the key factors of market positioning including price, launch capacity, launch envelop, flight environment and so on. Comprehensive analysis results are given finally. The analysis method and the result in this research give references to market status and strategy analysis, research and design of new launch vehicle, selecting of launch service for small satellites and corresponding market pricing.
作者
尚辉
孟翔
宋永生
严保峰
魏凯
Shang Hui;Meng Xiang;Song Yong-sheng;Yan Bao-feng;Wei Kai(China Academy of Launch Vehicle Technology,Beijing,100076;Beijing Institute of Astronautical Systems Engineering,Beijing,100076)
出处
《导弹与航天运载技术》
CSCD
北大核心
2018年第3期119-126,共8页
Missiles and Space Vehicles
关键词
发射服务
微小卫星
市场定位
定价策略
Launch service
Small satellite
Market positioning
Pricing strategy
