摘要
泉州提线木偶戏历经千年从不间断传承与累积,成为我国非物质文化遗产中不可或缺的重要组成部分。泉州市木偶剧团在坚持传承提线木偶戏的独特技艺基础上,重视宣传手段和方式的创新,保护剧种艺术特色,近年来展开跨界影视综合开发,传播非遗文化,有典型性。通过SWOT分析法探析泉州木偶剧团对提线木偶戏开启的跨平台的传播新模式,在全面思考媒介融合的背景基础上,挖掘非遗文化的创新传播,提高泉州提线木偶戏的影视文化传播力、焕发提线木偶戏的艺术魅力。
The marionette show of Quanzhou, an indispensable part of the intangible cultural heritage of China, boasts a tradition of a thousand years. Quanzhou Puppet Theatre preserves this cultural legacy and recently resorted to new media for better publicity and for the preservation of its general characteristics. Its use of integrated media is a good example of the spread of intangible cultural heritage. This paper makes a SWOT analysis of the mode of communication with integrated media adopted by the Quanzhou Puppet Theatre. It discusses new channels for the publicity of intangible cultural heritage on the basis of integrated media, and the prospect of bringing out the vitality of marionette shows on screen.
出处
《戏剧艺术》
CSSCI
北大核心
2018年第4期102-112,共11页
Theatre Arts
基金
福建省中青年教师教育科研项目统战专项重点"‘互联网+’背景下非物质文化遗产的影像化传播--以泉州木偶艺术为例"(JZ170028)成果
关键词
泉州市木偶剧团
泉州提线木偶戏
非遗
影视综合项目
Quanzhou Puppet Troupe
Quanzhou marionette show
intangible cultural heritage
on - screen programs
