摘要
中国已经成为世界上最大的智能手机市场。但目前针对智能手机使用的研究比较粗浅，缺乏对手机不同功能使用的区分。在中国这个重视集体主义的东方国家，面子、社会群体压力等是对人们的行为产生影响的特有因素，因此本文试图研究中国的文化语境下面子、社会群体压力、社交等因素对不同手机功能使用产生的影响。研究发现，越热衷于社交的用户越倾向于使用智能手机的沟通交流和娱乐功能，但杜交焦虑并未显著影响手机沟通变流功能的使用；此外，要面子显著正向影响智能手机娱乐功能的使用，但避免丢面子对智能手机的信息获取功能和商务交易功能的使用都没有显著性影响，群体压力对智能手机的沟通交流和商务交易功能使用都具有显著正向影响。
China has been the largest smartphone market in the world. However, previous studies on smartphone have mainly focused on smartphone adoption, few attention has tions. In China, a typical pressure can be peculiar been paid to the usage of specific smartphone rune- collectivistic eastern country, face and social group factors influencing the behavior of Chinese. In this study, we attempt to study the influence of face, social group pressure, social and other factors on different smartphonc usage in China from the cultural perspective. It is found that social success significantly influences the use of commu- nication and entertainment functions of smartphone, but the fear of missing out doesn＇t significantly influence the use of communication function. Moreover, face gain has a positive impact on the use of entertainment function, but face loss avoidance has no significant impact on the use of information obtaining and online trading functions. Group pressure has a significant positive impact on the use of both communication and online trading functions.
作者
杨智芳
苏林森
Yang Zhifang;Su Linsen
出处
《新媒体与社会》
CSSCI
2018年第1期71-85,共15页
New Media and Society
基金
2015年度北京社科基金重点项目“北京市文化创意产业与首都经济关系研究”(项目编号:15WYA003)的阶段性成果
关键词
智能手机使用
面子
社交
群体压力
Smartphone usage
Face
Social
Social group pressure
