摘要
目的论述格式塔心理学的基本视知觉组织原则在当代重卡前围造型设计中的应用。方法从用户认知的角度出发,将格式塔原理运用于现有重卡产品中,分析其前围的关键造型元素间的组织结构关系,探究用户在对重卡前围造型进行识别时,所具有的视知觉组织原理。结论总结重卡前围造型设计的视知觉规律,使重卡造型更好地符合用户的审美和认知,有利于重卡前围造型信息更完整、准确地向消费者传达,从而强化重卡品牌造型形象的识别性。
It discusses the application of the basic visual perception principles of Gestalt psychology in the modeling design of modern heavy truck front face. Starting from the user perspective, it applies the Gestalt principle to the existing heavy truck products, analyszes the relationship between the organizational structure of key modeling elements, explores the visual perception principle of the user in identifying the front face of heavy truck. It summarizes the modeling design method of heavy truck front face, so that the heavy truck modeling can accord with the user＇s aesthetic and cognitive. The modeling information of heavy truck front face can be more complete and accurate to be conveyed to consumers, thereby strengthening the identity of heavy truck brand image.
作者
李强
彭婧
尹欢
LI Qiang;PENG Jing;YIN Huan(Taiyuan University of Technology,Taiyuan 030024,Chin)
出处
《包装工程》
CAS
北大核心
2018年第14期197-202,共6页
Packaging Engineering
基金
山西省研究生联合培养基地人才培养项目(2016JD15)
山西省研究生教改项目(2016JG37)
关键词
重型卡车
前围造型
格式塔理论
视知觉
heavy truck
front face modeling
Gestalt theory
visual perception
