摘要
档案文化产品的传播是档案文化输出的重要表现，其传播影响力关乎档案的社会认知与群体意识。首先通过对档案文化产品传播的调研，分析了当前网络环境下档案文化产品传播影响显弱的现状；其次结合传播效度分析法。得出传播内容待改善、传播渠道不畅通、传播力量尚薄弱、传播反馈机制不健全等结论；再次结合档案事业的社会职能，提出了把握服务对象、疏通传播渠道、融合跨界力量、健全反馈机制等建议，力求提升档案文化产品传播影响力，推动社会公共文化发展。
The transmission of archival cultural products is an important manifestation of archival cultur- al output, and its influence on communication is related to the social cognition and group awareness of archives.First of all, through the research on the transmission of archival culture products, this paper ana- lyzes the current situation that the influence of products transmission is weak under the current network environment. Secondly, combining with the analysis of the validity of the transmission, it is found that the content of communication needs to be improved, the communication channel is not smooth, dissemination power is still weak and spread feedback mechanism is not perfect. Finally, based on the social functions of archives, this paper puts forward some suggestions such as grasping the service targets, clearing channels of communication, integrating transboundary forces and improving the feedback mechanism, so as to enhance the influence of archival cultural products dissemination and promote the development of social public cul- ture.
出处
《档案学通讯》
CSSCI
北大核心
2018年第4期35-40,共6页
Archives Science Bulletin
基金
江西省高校人文社会科学研究项目:“媒介融合视域下档案文化传播研究”(批准号:TQ17103)前期成果
关键词
档案文化产品
档案编纂成果
传播影响力
公共文化
Archival cultural products
Archives compilatory accomplishment
Transmission of influence
