摘要
我国中药材出口存在许多问题,其中一项重要问题是无法准确把握国际市场需求,应对市场需求变化,导致受众狭窄、占有率低、增长率低等。本研究以美国为例,研究美国中医从业者偏好和美国消费者需求,发现美国中医从业者关注中药材的原产地、新鲜度、有机生长过程和供应可追溯性,消费者对中国中药材的安全性感到担忧,对药材品质下降感到不满,而且不了解、不信任中医学。针对这些问题和现象,提出中药材出口国际市场的对策。
There has many problems in the export of Chinese herbal medicines, one of which is unclear cognition of the de- mand from international market,which had resulted in limited market with lower growth rate. The preferences of practitioners in Chinese medicine and consumer＇ s demands in America were studied. It can be concluded that the practitioners in Chinese medi- cine in America mainly Concern the origin, freshness, organic growth process and traceability of Chinese herbal medicine. And the consumer in America are dissatisfied with the safety and quality of Chinese herbal medicines, most of which do not understand and believe in Traditional Chinese Medicine. According to these problems, some countermeasures were put forward.
作者
杨浩雄
黄飞
Yang Hao -xiong(Beijing Technology and Business University, Beijing, P. R. Chin)
出处
《中国卫生事业管理》
北大核心
2018年第7期515-516,556,共3页
Chinese Health Service Management
基金
教育部人文社会科学研究项目(规划基金项目)"互联网环境下食品安全多元监督体系构建研究"(16YJA630064)
关键词
中药材出口
美国药品市场
美国中医从业者
export of Chinese herbal medicines
Americar/drug market
American practitioners of Traditional Chinese Med-icine
