摘要
运用文献资料及实地访谈等研究方法,以辽宁省四家大中型健身俱乐部的消费者和管理层为调查对象,针对体育健身服务机构所依托的营销平台进行研究,对其现状进行分析,探索出最佳的市场营销平台,旨在为提高体育健身服务机构的效益,促进体育服务质量的提升提供参考。
By using the methods of documents and field investigation,this paper investigates 4 big-middle sports fitness services,analyses the present situation of their marketing platform,wants to explore a best one to develop the benefit of the sports fitness services and take reference to promote the service quality’s lifting.
作者
鲍海涛
BAO Haitao(Liaoning Sports School, Shenyang 110179, Liaoning, China)
出处
《辽宁体育科技》
2018年第3期10-12,34,共4页
Liaoning Sport Science and Technology
