摘要
旅游创新领域的研究是一个十分重要的研究领域。然而,尽管实践已证明旅游创新企业能为旅游发展带来强大动力,但关于旅游创新的研究依然十分缺乏。率先对制度环境与旅游创新进行实证研究,分析了制度环境及创业动机对旅游创新意愿的影响。选取了全球创业观察调查以及世界银行的营商自由度指数及经济发展的客观指标,进行了定量分析。研究结果表明,制度环境对旅游创新有显著的影响,其中,制度环境中的认知维度对旅游创新有显著的正向影响,规范维度有显著的负向影响;创业动机对旅游创新有显著的影响,相对于生存型动机,机会型动机的创业企业更倾向于发生旅游创新。在理论上明晰了旅游创新研究中制度环境与旅游创新的关系问题,为我国促进旅游业发展提供了依据,对旅游学术推进和旅游业发展均具有一定的意义。
Innovation is a relatively new but important topic in the tourism literature.Although many achievements have been made in practice,there is a lack of research into the role of the institutional environment on tourism innovation.To extend the tourism entrepreneurship literature,the present study investigated the relationships between the institutional environment,entrepreneurial motivation and tourism innovation.To test the proposed hypotheses,the study combined data from different sources（the Global Entrepreneurship Monitor,the Index of Economic Freedom and the Ease of Doing Business Index from the World Bank Group）to construct the measures.Logic regression techniques were used to conduct statistical analysis appropriate to the data structure and the type of research question.The study produced some interesting and original results.The findings suggest that the three dimensions of institutional environment have significant effects on tourism innovation.Specifically,the cognitive dimensions of the institutional environment affect tourism innovation positively,while the normative dimension has an insignificantly negative effect.Entrepreneurial motivation is related to tourism innovation significantly.The condition of opportunity entrepreneurship has a stronger willing to conduct innovation behavior than the necessity entrepreneurship.Theoretical and practical implications are proposed at the end of the paper.
作者
黎耀奇
刘必强
宋丽红
LI Yaoqi;LIU Biqiang;SONG Lihong(School of Tourism Management ,Sun Yat-Sen University ,Zhuhai 510275,China;School of Management, Shantou University, Shantou 515000, China)
出处
《旅游论坛》
2018年第3期70-80,共11页
Tourism Forum
关键词
制度环境
创新
机会型创业
生存型创业
旅游业
institutional environment
innovation
opportunity entrepreneurship
necessity entrepreneurship
tourism industry
