摘要
随着科学技术的日益发展,社会各行各业都受到了影响,高职院校广告专业也不例外。文章以高职院校广告专业创新人才培养为写作对象,首先介绍了相关概念,接着分析了互联网背景下高职院校广告专业创新人才的要求和问题,最后论述了"互联网+"背景下高职院校创新型广告人才培养对策,以便可以更好地培养创新型人才,促使教学上一个新台阶。
With the increasing development of science and technology, all walks of life in society have been affected, and pro-fessionalism in vocational colleges is no exception. The article focuses on the cultivation of innovative talents for advertising in higher vocational colleges. First, it introduces related concepts, then analyzes the requirements and problems of innovative talents for higher vocational colleges in the context of Internet, and finally discusses the high levels of＂Internet＋＂. Vocational colleges and universities develop innovative advertising talents in order to better and better training of innovative talents, to promote teaching to a new level.
作者
戴文雄
DAI Wenxiong(Department of Chinese, Hanjiang Normal University, Shiyan, Hubei 44200)
出处
《科教导刊》
2018年第18期65-66,共2页
The Guide Of Science & Education
基金
汉江师范学院"大数据时代下高职教学新模式研究"(编号:2014C04)
关键词
互联网
广告
人才
Intemet
advertisement
talent
