摘要
文商旅融合发展是文化、商贸、旅游联动发展和相互促进的新趋势,是商贸业、旅游业转型升级的新方向。当前文商旅融合发展具有借鉴意义的成功模式主要有三种。一是以会展为文商旅融合的切入点,将会展旅游提升为会展与文化消费、旅游消费联动发展;二是以文化为核心推动文化街区的文商旅发展;三是改造工业遗产为文化园区推动文商旅发展。以会展促进文商旅发展需要建立跨界发展的新思路和管理架构,运用大数据、信息化等科技手段,引导会展、文化和旅游行业融合发展。建设文化街区以文化推动文商旅发展,需要提炼其精神内涵、发展文化底蕴、打造文化名片。工业遗产艺术园区建设需要政府主导、设计整体和长期规划,做好管理和服务,并在政策、资金上加强对文化艺术企业和艺术家的扶持。
The union of culture,business and tour is a new direction of business and tour. There are three models of the union of culture,business and tour. The first model develops conference and exhibition and stimulates cultural consumption and tourism consumption. It needs to establish new ideas and management framework for transboundary development and use big data,information technology and other scientific and technological means. The second model develops Culture Street and sets up its cultural brand. The third model transforms industrial heritage to Art Park. It needs government to provide management,services and financial support.
作者
廖建荣
LIAO Jianrong(Center of General Education,Guangdong University of Technolog)
出处
《河南教育学院学报（哲学社会科学版）》
2018年第2期19-22,共4页
Journal of Henan Institute of Education(Philosophy and Social Sciences Edition)
基金
广州市哲学社科项目"以五大理念促进广州市文化
商业
旅游融合发展研究"(2016GZYB17)
关键词
文商旅发展
会展
文化街区
工业遗产
the union of culture
business and tour
conference and exhibition
Culture Street
industrial heritage
