摘要
目前,乡村旅游已经成为人们休闲娱乐的主要方式,而对乡村旅游发展具有重要影响的区域特色品牌打造却发展缓慢。尽管近年来人们已认识到区域特色品牌对乡村旅游长远发展的影响,但乡村区域特色品牌形象依旧模糊,影响力较小,尚未真正成为拉动乡村旅游的新引擎。乡村振兴战略背景下发展乡村旅游应立足实际,根据该区域的特有资源和区位优势,不断挖掘区域特色,打造区域特色品牌,以"一村一品""一村多品"为载体,不断完善乡村区域特色品牌产业链,打造各具特色的区域品牌链以推动乡村旅游的可持续发展。
At present, rural tourism has become the main means of people＇s leisure and entertainment, but the development of regional specialty brands that have important influence on rural tourism development has been slow. Although in recent years people have recognized the influence of regional specialty brands on the long-term development of rural tourism, the featured regional brand image in rural areas is still vague and has little influence. It has not yet become a new engine for driving rural tourism. The development of rural tourism in the context of the strategy of rural revitalization should be based on reality. Based on the region＇s unique resources and location advantages, it constantly explores regional features, builds regional brand names, and continuously improves rural areas through the use of ＂one village, one product＂ and ＂one product from multiple villages＂ in order to constantly develop the regional brand industrial chain and to create unique regional brand chains to promote the sustainable development of rural tourism.
作者
王廷勇
杨丽
邹联克
Wang Tingyong,Yang Li,Zou Lianke(Faculty of Economics and Management, Qiannan Normal College for NationalitiesDuyun,Guizhou 558000,China;2.Guizhou Provincial Education Department,Guiyang,Guizhou 550081,Chin)
出处
《大理大学学报》
CAS
2018年第5期7-13,共7页
Journal of Dali University
基金
贵州省"研究阐释党的十九大精神"重大专项招标课题"乡村振兴战略背景下提升‘四在农家.美丽乡村’创建工作研究"(18GZZB09)
黔南民族师范学院协同创新中心项目"民族地区乡村振兴战略研究中心"(qnsyxjxczx201701)
关键词
乡村旅游
区域特色品牌
乡村振兴
ruraltourism
regionalfeaturedbrand
ruralrevitalization
