摘要
近年来,日益增长的果蔬类生鲜货运量对中国铁路南宁局集团有限公司冷链物流发展提出了更高要求。为进一步发展冷链物流运输,提高铁路在果蔬运输市场中的占有率,在阐述广西果蔬类农产品铁路冷链物流发展现状的基础上,运用SWOT分析法对其内部优势和劣势、外部机会和威胁进行分析,找出影响其发展的相关因素,提出扩大营销范围、加大铁路冷链投入、发展现代铁路冷链物流、提升铁路自身竞争力等促进广西果蔬类农产品铁路冷链物流发展的对策建议。
In recent years, the cold-chain logistics with a higher market share by railway transportation has been further promoted in order to meet the increasing demand for cold-chain logistics of fresh produce on China Railway Nanning Group Co., Ltd. Based on a review of the status of railway cold-chain logistics of fruit and vegetable produce in Guangxi, this paper identifies the factors that affect its development through analyzing both its internal advantages and disadvantages and external opportunities and threats with the SWOT method. This paper puts forward such potential measures to enhance the development of railway cold-chain logistics of fresh produce in Guangxi as expanding its marketing scope, increasing its investment, promoting its modernization and competitiveness.
作者
蓝骅征
LAN Hua-zheng(Liuzhou Train Depot, China Railway Nanning Group Co., Ltd., Liuzhou 545007, Guangxi, Chin)
出处
《铁道货运》
2018年第6期6-9,24,共5页
Railway Freight Transport
关键词
铁路
冷链物流
SWOT分析
果蔬类农产品
发展建议
Railway
Cold Chain Logistics
SWOT Analysis
Fruit and Vegetable Produce
Development Suggestions
