摘要
目的探究地域节庆文化视角下的旅游纪念品设计现状及其发展方向。俗节庆纪念品是城市民俗风情的浓缩,是历史和文化记忆的沉淀,是传递城市形象、文明、文化的重要媒介。在旅游业盛行的今天,纪念品作为满足旅游者愉悦和情感需要的一种物质载体,越来越显现出不可低估的价值和作用。方法从旅游业的兴起谈起,结合旅游纪念品的市场现状,分析如何将地域文化有效融入到旅游纪念品的设计开发中。其次,以青岛为例,深入探析当地的旅游纪念品市场现状、提出其设计方向,结合具体案例,期望能开发出针对不同民俗节庆的文化纪念品,以此推动了青岛经济、文化的繁荣发展。结论正确认识旅游纪念品设计的缺陷与不足,对未来的旅游纪念品设计开发路径进行总结,指出旅游纪念品应更好地展示地域文化与特有的节庆民俗,解决地域文化资源与文化产品无法有效转化和利用的问题。
To explore the present situation and development direction of tourist souvenir design from the perspective of regional Festival culture. Folk culture souvenir is not only the miniature of a city＇s feature, but also the sedimentary deposits of city＇s history. It is the most important medium for the transmission of a city＇s image, culture and civilization. With the bloom of tourism, souvenir is the carrier of the tourists＇ affection need, and it is becoming more and more im- portant for this. Firstly, rising from the tourism industry, combined with the status quo of tourism souvenir market analy- sis, how to effective integrate the regional culture into the tourism souvenirs design and development is analyzed. Sec- ondly, taking Qingdao as an example, the market situation is in-depth analyzed, combined with the local tourism souvenir development direction and the specific case, the path design and development of tourist souvenirs in the future are sum- marized. It points out that the tourist souvenirs should not show better symbolic regional culture and traditional folk characteristic. Finally, it is an effective way to promote the cultural connotation of tourist souvenirs to correctly under- stand the defects and shortcomings of the design of tourist souvenirs, and to solve the problem that the regional cultural resources and cultural products can not be effectively converted and utilized.
作者
彭卫丽
侍锦
PENG Wei-li;SHI Jin(Qingdao University, Qingdao 266071, China)
出处
《包装工程》
CAS
北大核心
2018年第12期220-223,共4页
Packaging Engineering
基金
2016年度青岛市社会科学规划研究项目(青岛民俗节庆文化纪念品的设计研发QDSKL1601074)
关键词
节庆文化
旅游纪念品
传统民俗
festival culture
tourist souvenir
traditional folk custom
