摘要
在经济发展进入新常态背景下,我国零售业陷入全行业、全局性困境。实体零售业受到网络零售的冲击,甚至在2015年后出现大规模的"关店潮";与之相对立的纯电商零售,在经过一段发展热潮后大的格局基本固定,流量触顶,倒闭不断。实体店的关店潮及电商的倒闭潮让行业先行者们意识到实体零售与纯电商从对立到融合是必然选择。从新零售产生动因入手,阐述新零售的概念与特征,分析新零售的发展现状,提出未来新零售的发展趋势是形成"线上平台+实体经营+协同物流+互联网支持+互联网金融+新消费"六位一体的经营模式,并且构建全渠道的销售体系。
Under the background of economic development entering into the new normal,the retail industry of our country falls into predicament among the whole industry and the overall situcuion,thephysical retail industry is impacted by the network retailing,even appears the large-scale ＂ closingshop tide＂ phenomenon after 2015. In contrast to the pure e-commerce retail,after a period of developmentboom,the large pattern is basically fixed. The closure of physical stores and the closure ofe-commerce have made the industry forerunners realize that physical retail and pure e-commerceare inevitable choices from opposites to convergences,and the industry will usher in a new era of retailing. Starting with the causes of the new retailing. This paper expounds the concept and characteristics of the new retailing,then analyzes＇ the present situation of the development of the new retailing,and finally looks forward to the future development of the new retailing,with a view to opening up anew situation for the development of the retail industry.
作者
田晶晶
杨海丽
杨建安
TIAN Jing - jing;YANG Hai - li;YANG Jian - an(College of Economy,Chongqing Technology and Bussiness University,Chongqing 400067,Chin)
出处
《郑州航空工业管理学院学报》
2018年第3期57-64,共8页
Journal of Zhengzhou University of Aeronautics
基金
教育部青年基金项目(12YJC790227)
重庆工商大学成渝经济区城市群产业发展协同创新中心硕士研究生科研创新项目(XT201712)
