摘要
目的研究文化遗产艺术属性在内蒙古旅游产品设计与开发方面的应用价值与传播意义。方法通过分析文化遗产艺术属性中的民俗符号、审美转移、情感形式、视觉效能与社会价值,提取具有内蒙古地区典型代表的物质与非物质文化遗产相关的图案元素、材质肌理、造型特征及色彩语言,融合内蒙古地域特性的回归轨迹与民族意向的表征趋势,审视具有深度文化需求的受众心理,探索传承性内涵与商品核心价值理念,并应用于现代旅游产品设计开发中。结论深入总结地区经济、社会属性、人文情怀、民族成长背景、受众认可度与地方艺术影响下的旅游产品开发规律与形成诱因,增强内蒙古地区极具地方特色的旅游产品的文化内涵与审美辨识度,能为地域特性鲜明的旅游产品提供精神转化价值和更高标准的需求模式。
It aims to study the application value and dissemination significance of cultural heritage artistic attributes in the design and development of tourism products in inner Mongolia. By analyzing the folk symbol, aesthetic transfer, emotional form, visual efficiency and social value in the artistic attribute of cultural heritage, the pattern elements, material texture, modeling features and color language typical representative of the inner Mongolia region related to the material and intangible cultural heritage are extracted, and integrated the psychological characteristics of inner Mongolia returning trajectory and ethnic orientation of the depth of the audience needs to examine, there is a trend of cultural demand. It explores the connotation of inheritance and the core value of commodities, and applies it to the design and development of modern tourism products. The cultural connotation and aesthetic recognition of tourism products with local characteristics in Inner Mongolia should be strengthened by summarizing the development rules and inducements of tourism products under the influence of regional economy, social attributes, humanistic feelings, ethnic background, audience recognition and local art.
作者
郝婷
武建林
赵羽中
HAO Ting, WU Jian-lin, ZHAO Yu-zhong(Vocational and Technical college of IMAU, Baotou 014109, Chin)
出处
《包装工程》
CAS
北大核心
2018年第10期270-274,共5页
Packaging Engineering
基金
国家文化部文化创新工程项目:基于特征数据信息采集的民族工艺美术品知识产权保护创新型模式研究
内蒙古农业大学职业技术学院科技创新团队(2017CX7D07)
关键词
文化遗产
内蒙古民俗艺术
旅游产品
cultural heritage
Inner Mongolia folk art
tourism products
