摘要
意识形态对人的影响是通过其对人内心的掌控或征服来实现的,意识形态的话语权主要体现为表达权和影响力两个方面;意识形态的领导权的获得依赖其所拥有的包容性和吸引力。"主导意识形态"必须使自身成为大众接受的"主流意识形态",才能拥有话语权和领导权。因此,从根本上增强意识形态自身的吸引力和凝聚力,必须进一步改进意识形态工作方式,利用好各种媒体平台,掌控好意识形态的话语权和领导权。
bEffect of ideology on people is exerted through its control and conquest of people＇s minds. Ideological discourse power and leadership authority are mainly reflected in its right for expression and influence,while its leadership authority is gained from its own compatibility and attractiveness. Only when the dominated ideology must be the mainstream ideology,accepted by the public,can it have its discourse power and leadership authority. The acquisition of ideological discourse power and leadership authority depends on its enhancement of its attractiveness and its exploitation of different kinds of media discourse platforms. Therefore,it is quite necessary to radically enhance the ideological attractiveness and cohesiveness,to further improve the ideological working style,to hold the discourse power and leadership authority by taking advantage of various media platforms.
作者
董金柱
DONG Jin-zhu(School of Marxism,Henan University o f Animal Husbandry and Economy,Zhengzhou 450008, Chin)
出处
《唐都学刊》
2018年第3期102-106,共5页
Tangdu Journal
基金
国家社科基金一般项目:"新媒体场域中的社会主义意识形态话语权建构研究"(17BKS136)
河南省社科联
经团联2017年度调研课题:"网络空间意识形态话语权研究"(SKL-2017-223)的阶段性成果
关键词
意识形态
话语权
领导权
ideology discourse power leadership authority
