基于扎根理论的健康类微信公众号关注度影响因素研究被引量：7

Research on Factors Affecting the Attention Degree on Health Public WeChat Account Based on Root Theory

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摘要文章应用扎根理论的方法,通过开放式访谈,对健康类微信公众号关注度的影响因素进行探索性研究,结果发现,公众号质量、用户和环境是影响健康类微信公众号关注度的主要因素。研究对于健康类微信公众号的运营方提高公众号的质量、吸引更多用户具有一定的实践意义。 By applying the method of root theory and open interview, this article makes an exploratory study on the factors affecting the attention degree on health public We Chat account. The results show that the We Chat quality, user and environment are the main factors affecting the attention degree on the We Chat account. The research also has practical significance for improving the quality of public Wechat and attracting more users.

作者金燕张启源 Jin Yan;Zhang Qi-yuan

机构地区郑州大学信息管理学院

出处《图书馆理论与实践》 CSSCI 2018年第4期48-52,共5页 Library Theory and Practice

基金 2015年国家社会科学基金项目"基于用户行为挖掘的UGC质量实时预判与控制机制研究"(项目编号:15BTQ064)的研究成果之一

关键词健康微信公众号扎根理论关注度影响因素 Health Public Wechat Account Root Theory Attention Degree Influencing Factors

分类号 G206 [文化科学—传播学]

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参考文献2

1樊树璇..健康类微信公众号传播力及优化策略研究[D].西北大学,2016:
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