摘要
文章从个性化包装设计的体验心理入手,论述"体验"被纳入到"个性化包装设计"活动并成为核心内容后,其在目标市场与目标消费者体验之间的关系问题。采用对比研究的方法,旨在明确体验经济时代消费者在体验"为我设计"的产品包装时环境的重要作用,文章最后得出了个性化包装设计呈现出的优势特征,认为这是市场经济发展与完善的消费者服务的方式之一。
The paper discusses that experience has been taken into the personal packaging design and become the core content based on the psychological of personal packaging design, which in relationship between the target market and consumer experience. Method With the method of comparative study aims to address consumer era of experience economy to experience the ＂design for me＂ important role of the environment, Conclusion The author concludes the advantage characteristics of personal packaging design, which is regarded as one of the ways of market economy development and consummate consumer service.
作者
段碧丽
DUAN Bi-li(Tianhe College of Guangdong Polytechnic Normal Univesity,Guangzhou 510540, China)
关键词
消费者
心理
体验
个性化
包装设计
consumer
psychological
experience
personalization
packaging design
