摘要
扬州非物质文化遗产种类丰富,在旅游发展中主要通过建设博物馆,打造集聚区开发利用非物资文化遗产,借助节庆活动、多媒体网络平台宣传展示非物质文化遗产,但在旅游开发中存在法规建设滞后,开发不均衡,缺乏人才等问题,据此提出旅游开发模式:构建完善的非物质文化遗产相关法律体系,整合开发非物质文化遗产旅游资源,完善销售网络及后续服务,培养人才。
The resources of Yangzhou＇s intangible cultural heritage are varied and diversified, which are exploited in tourism development through building museums, creating agglomeration atlas, launching festival activities and utilizing multimedia network platforms. However, problems still exist such as lagging behind of the legal construction, imbalance of tourism development and lack of talents. In view of this, a new tourism development mode is proposed, which incorporates construction of legal systems on intangible cultural heritage, integrated development of intangible cultural heritage tourism resources, improvement of sales network and follow up service, and training of tourism talents.
作者
孙建芳
SUN Jianfang(Jiangsu College of Tourism, Yangzhou 225127, Jiangsu, China)
出处
《四川旅游学院学报》
2018年第3期51-55,共5页
Journal of Sichuan Tourism University
关键词
非物质文化遗产
旅游开发
扬州
intangible cultural heritage
tourism development
Yangzhou
