摘要
随着国家赛事审批权的放开,地方举办体育赛事的数量激增,伴随着体育产业市场化的不断推进,赛事经济已经成为一种独特的经济现象。体育赛事的投融资现状研究是一个新的领域,通过对路跑类赛事投融资现状的研究及分析,对我国体育产业的发展有更加良好的促进作用。运用文献法、问卷调查法、数理分析法等方法,结合我国路跑赛事发展现状及赛事投融资制度、环境进行分析,研究结果认为,我国的路跑赛事投融资虽然发展迅速,但还存在制度缺失、渠道单一、信用缺乏等问题。
With the release of national events right of approval,the local sports events surge,accompanied by the sports industry market continues to advance,event economy has become a unique economic phenomenon.The study of the financing status of sports is a new field,the study and analysis of the current situation of investment and financing of road running events can promote the development of China＇s sports industry more effectively.Through the literature method,questionnaire survey method,mathematical analysis method and more,combined with our country development status of road race events,environment and system of investment and financing of sports events to analysis,think our country＇s road race financing has developed rapidly,but there is lack of system,a single channel,lack of credit and more.
作者
潘沛滢
宋昱
PAN Pei-ying;SONG Yu(School of Economics and Management, Shanghai University of Sport, Shanghai 200438, Chin)
出处
《南京体育学院学报（自然科学版）》
2017年第6期131-134,共4页
Joournal of Nanjing Institute of Physical Education:Natural Science
基金
2016年国家社科基金青年项目:上海自贸区体育服务业发展的核心路径研究(编号:16CTY008)
关键词
路跑
赛事
体育投融资
体育产业赛事投融资
road running
sports events
invest mentand financing of sports
sports industry
investment and financing
