摘要
大型体育赛事作为城市营销的重要手段,受到诸多城市的重视,城市管理者希望通过举办大型体育赛事提升城市形象和地方认同感。为探讨赛事体验与居民地方认同感之间的关系,以上海国际马拉松赛为例,采用访谈和数理统计等研究方法,构建了赛事体验量表和地方认同感量表,并以2016年参与本项赛事的居民为调查对象展开调研。结果表明:上海国际马拉松赛事体验由经济成本价值、服务便利价值、文化与功能价值、社会交往价值、情景和环境价值5个维度及19个具体题项构成。除了情景和环境价值,其他4个维度对居民地方认同感的提升有显著性作用,根据分析结果提出了相应的结论及建议。
As an important tool for urban marketing, the great sports event has won popularity among cities and the city govern- ment can enhance the urban image and local cognition. The paper takes the Shanghai International Marathon as the example and constructs the competition experience scale and local cognitive scale based on investigation of residents in 2016. the research find- in_gs show that the Shanghai International Marathon comprises of economic cost value, service convenience value, cultural and functional value, social interaction value and environment value and 19 items. Except for situation and environment value, all the other four values can help increase the local cognition of residents. The paper also makes suggestions.
作者
陈卓
陈林华
CHEN Zhuo;CHEN Linhua(Sports Science and Engineering Dept., East China Science and Engineering Univ., Shanghai 200230, Chin)
出处
《体育成人教育学刊》
2018年第2期31-37,共7页
Journal of Sports Adult Education
关键词
马拉松
体育赛事
赛事体验
感知价值
地方认同感
marathon
sports competition
competition experience
cognitive value
local cognition
