摘要
【目的/意义】为探讨微博舆情的生成机制以及传播规律。【方法/过程】本文在分析微博舆情现状以及网络舆情参与主体影响因素的基础上,通过多主体仿真建模方法,将Deffuant有限信任模型引入研究中,对微博舆情生成机制和传播规律进行分析。通过研究网民、媒体以及政府三种主体在意见交互时发挥的作用,塑造了微博舆情生成的多主体仿真模型。【结果/结论】这对微博舆情的恶意发展和控制有着积极的作用。并基于此,提出了进行信息控制的建议。
【Purpose/significance】To discuss the generation mechanism and propagation law of Microblog public opinion.【Methods/process】Based on the analysis of the current situation of Microblog public opinion and influencing factors,this paper uses multi-agent modeling and simulation method to analyze the generation mechanism and propagation law of Microblog public opinion. Through analyzing the interactive function of netizens, internet media and government,the multi-agent simulation model of Microblog public opinion is constructed.【Results/conclusion】The research result has pasitive function to the control of the malicious development of Microblog public opinion and the suggestions on Microblog information control are proposed.
作者
陈春阳
黄秀玲
CHEN Chun-yang1, HUANG Xiu-ling2(1. Library of Putian University, Putian 351100, China; 2.Shanxi Preschool Teachers College, Xi ＂an 710100, Chin)
出处
《情报科学》
CSSCI
北大核心
2018年第4期32-37,共6页
Information Science
关键词
微博
舆情
生成机制
传播规律
Microblog
public opinion
generation mechanism
propagation law
